In January of 2015, World of Warcraft, the acclaimed online role-playing game, had 10 million subscribers. By the end of the first quarter of 2015, it had lost 3 million of them.
At its peak, circa 2011, World of Warcraft, which has been around for over 10 years, had around 12.5 million users paying $15 a month.
The worrying figures come from game publisher Activision Blizzard’s first-quarter earnings. The company generated quarterly revenue of $1.28 billion, beating expectations.
Analysts claim that after so many years, committed players have run out of new challenges and the game has simply lost its luster. Some consider it amazing that the game, which faces steep competition from role-playing titles like Lord of the Rings Online and Star Wars, has lasted so long to begin with.
While 7.1 million subscribers keeps World of Warcraft at the #1 spot among subscription-based games of its kind, the drop in users is troubling, especially because developer, Blizzard, actually released a new expansion to the game, “Warlords of Draenor,” during the problematic quarter. Blizzard publishes other popular games like Guitar Hero.
Apparently, investors aren’t too worried; Activision Blizzard stock is up 5.22% from yesterday to $24.41 a share today.