The British division of the world-famous doughnut maker, Krisy Kreme, has had to apologize in the wake of a less-than-tasteful incident, the Hull Daily Mail reported.
One of the brand’s stores in Hull, England, recently ran a promotion based on themed days of the week, including “KKK Wednesday.” Apparently, the three-letter acronym was meant to stand for “Krispy Kreme Klub,” an event for kids during their school holidays. However, employees failed to notice the somewhat obvious connection to the KKK – the infamous American racist, anti-Semitic, white supremacist group. When the store promoted the event on social media, people reacted with shock.
“We are aware of the Hull store’s unfortunate naming choice for its Club program,” said Lafeea Watson, a Krispy Kreme PR agent, to The Huffington Post, “and we are truly sorry for any inconvenience or offense this misstep may have caused our fans.”
It was unclear whether the event and name had come from higher levels of the corporate ladder or were thought up by store employees themselves. “We do believe this was a completely unintentional oversight on the part of our longtime franchise partners in the UK. They have taken quick and appropriate actions to remove the materials online and in shops, and have wholeheartedly apologized to their consumers,” added Watson.
Wednesday’s KKK event has been cancelled and, instead, kids will just have to be satisfied with the much less controversial “Face Painting Thursday.”