From the start, Alexis Bittar’s jewelry brand had a big dose of fun, sarcasm and camp. His advertising campaigns feature unlikely heroes like Joan Collins as Alexis Carrington and Eddy and Patsy from AbFab – well-known gay icons. His equally flamboyant and colorful, high-end jewelry just celebrated its 25th anniversary at a New York Fashion Week presentation.
Hosted by New York drag icon Lady Fag, the party displayed the designer’s use of Lucite throughout the life of his self-titled brand.
Bittar started his line with pieces created using a special technique he had developed himself, to work with Lucite, a type of plastic. He was inspired by the vintage traditions of Bakelite jewelry from the early 20th century and Lalique glass. His material and technique brought a completely new product and spirit to the contemporary jewelry scene – high-end materials infused with a humorous spirit. He quickly attracted many famous clients, including Lady Gaga and First Lady Michelle Obama.
Among tubs of Froot Loops cereal and a statue of a urinating poodle, A-list guests at the anniversary party, including Brooke Shields, showed support for the designer and for New York’s LGBT Community Center, which was the beneficiary of $38,500 raised at an art auction that took place at the evening’s event.